Holly McMurter Holly McMurter

10 Habits To Become A Successful Photographer

Photography is more than just taking pictures—it’s an art, a business, and a skill that requires dedication. If you want to go from hobbyist to in-demand professional, you need to develop habits that set you apart.

Here are 10 habits that every successful photographer follows:

1. Define Your Style and Stand Behind It

The best photographers aren’t just technically skilled—they’re recognizable. Develop a signature editing style, refine your approach to posing and composition, and commit to it. Clients should know they want you before they even inquire. (If you are currently struggling with your editing, check out my presets that are light, bright + timeless!)

2. Elevate the Client Experience

Success isn’t just about the images you deliver—it’s about the experience you create. From the first inquiry to final delivery, make your process seamless, professional, and memorable. Strong communication, clear expectations, and attention to detail make all the difference. A great way to work on your client experience is to invest in a reputable CRM. When I first signed up with Honeybook, all of my clients (especially the high end ones) commented on how easy and professional my process was. It truly makes the world of a difference. Try Honeybook (with a discount) here.

3. Price with Confidence

Successful photographers know their worth and structure their pricing accordingly. Understand your cost of doing business, account for taxes and expenses, and set rates that allow you to grow. Pricing should be intentional, not based on what feels comfortable. Try out my free pricing calculator by signing up for my email list here.

4. Master Marketing and Visibility

A strong online presence is essential. Your website, social media, and content should all work together to attract the right clients. Show your work, tell your story, and present yourself as the photographer clients need to hire.

5. Be Intentional with Your Work

A skilled photographer doesn’t rely on taking thousands of images to get a good shot. They direct, anticipate, and create with purpose. Fewer but stronger images lead to a refined portfolio and a smoother workflow.

6. Invest in Education and Mentorship

Growth doesn’t happen in isolation. Every top photographer has invested in learning—whether through mentorship, workshops, or courses. If you want to accelerate your progress, seek guidance from those who have already built what you aspire to achieve. Sign up for a mentor session here.

7. Build Strong Industry Relationships

Success in photography isn’t just about skill—it’s about connections. Collaborate with other photographers, build relationships with vendors, and establish yourself in your community. Opportunities come from the network you build.

8. Treat Your Business Like a Business

Professional photographers operate with structure. Set up contracts, use a CRM, streamline your workflow, and ensure that every aspect of your business is organized and efficient. Creativity flourishes when backed by strong business foundations.

9. Prioritize Longevity Over Hustle

Burnout is the enemy of success. Set boundaries, manage your workload, and create a sustainable approach to your business. A well-balanced photographer produces their best work and stays in the industry long-term.

10. Think Bigger Than Where You Are Now

Successful photographers don’t just aim to book clients—they set long-term goals and work toward them. Whether it’s building a recognizable brand, expanding into education, or creating a unique niche, thinking beyond today’s bookings will keep you moving forward.

The photographers who succeed aren’t waiting for opportunities—they are creating them. If you’re ready to take your career to the next level, invest in mentorship and strategy. Book a 1:1 mentor session and start building a business that supports your goals.

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